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PRESIDENT AND BOARD OF DIRECTORS
BOARD OF DIRECTORS
Armando Azarloza is president of The Axis Agency, a prominent and award winning intercultural public relations, marketing and advertising firm that has shaped the strategy for brands ranging from the U.S. Army to Clorox, from Nintendo to the U.S. Treasury. Prior to Axis, Mr. Azarloza was executive vice president and general manager of the Los Angeles office of Weber Shandwick. Before joining the firm, he was press secretary to U.S. Congressman Buck McKeon (R-CA), the chairman of the House Armed Services Committee. He is also on the board of advisors of Hispanicize, the leading U.S Hispanic media conference.
Kristen Lucero is an experienced litigator who is now a private attorney with an Orange County law firm. She previously worked as a criminal prosecutor for the Orange County District Attorney’s Office and for the Ventura County District Attorney’s Office, where she was repeatedly recognized for winning the most jury trials during her tenure there. Kristen grew up in a bi-lingual household as the daughter of a school bus driver and is the first member of her family to attend college. She graduated with a B.A. from the University of California at Irvine and received her Juris Doctorate from the University of California, Davis School of Law, where she was President of The Federalist Society.
Carmen M. Covelli-Ingwell
Carmen M. Covelli-Ingwell served in the White House in three different capacities including Special Assistant to the Press Secretary, Special Assistant for Cabinet Affairs and Staff Assistant for Presidential Personnel. She was also owner and partner of Carter Herrera Inc., in Mission Viejo, CA. She holds a Bachelor of Arts in Film and Electronic Media from California State University Long Beach.